Blogging has been used for some years as a platform for individuals to record chronological publication of comments and thoughts on the web. They usually include philosophical reflections, opinions on the Internet and social or political issues. This article explains how one could go beyond this to capitalise the strength of blogging to enhance one’s Internet business.
A weblog, or more popularly known as “blog”, is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog.
The popularity of blog is gaining momentum globally with each passing month. A recent survey conducted by Comscore.com shows the following findings:
1) 50 million of the population in the USA visited blog sites in the first quarter of 2005
2) This indicates an increase of about 45% compared to First Quarter of 2004.
3) An average blog visitor spends 23 hours per week online while an average Internet user spends only 13 hours online.
4) Blog visitors are 11% more likely than the average Internet users to have incomes of $75,000 or more.
5) Blog visitors are 30% more likely to buy products or services online.
Anybody thinking of starting an online venture, would be silly not to recognise the importance of blogging being one of the best tools of Internet marketing.
Blogging is a perfect way for the average person to make money online without going through all the troubles and frustration of learning how to set up a website and be an efficient internet marketer.
Let’s now talk about nich products. Why do you need a nich product? And what has this to do with “blogging”? You may ask. It is because your online business has little hope of succeeding if you’re going head to head with the big boys. As a small Internet entrepreneur, you can never hope to compete with the big boys in terms of the power of pricing strategy and advertising. But you can be successful by finding niche markets or niche products that you seldom find at your local mall in oder to stay away from the empowering presence of the big guys.
Niche market basically is a market with a significant amount of interest online that does not encounter the same competition as in other regular products. You can easily create a niche market based on any topics including even your own hobbies, e.g. gardening, guitar, tropical fish, D.I.Y etc. As long as the topic is being searched for online, you would have a great opportunity of making some profit through adding ads to your blog and making some effort in promoting your targeted affiliate programs and products.
Many internet marketing newbies opt for blogs to set up their niche markets because as beginners, they can very easily add pages, images, banners, downloads, ebooks etc to their blogs. Unlike the regular websites, they do not need to worry about having to understand HTML (the website design language)!
Savvy marketers have discovered that blogging is one of the best Internet marketing methods that is free because you could create your blog almost immediately at no cost compared to the setting up of a conventional website.
Putting information in your blog to help establishing your presence in the Web is now a growing phenomenon. Blogging for your Internet business is one surefire way to enhance the visibility of your products and services.
With the continuing improvement in software technology, publishing, introducing plug-ins, banners, pictures etc to create a fun and interesting “website” has become a breeze even to those retirees with old and rusty brains.
The more content you add to your blog, the more traffic you get. And you can add these materials almost on a daily basis.
You could get high ranking search engine placement for many internet marketing terms just by designing your posts around certain targeted keywords. This phenomenon is more prominent when handling niche markets due to the lack of competition. Free articles could be easily obtained from many article directories in the web and posted to your blogs for the benefits of your visitors.
There’s almost no limit to what you could and want to do with your blog. You can include your ideas, opinions, expertise in your field of work, resumes, home recipes, pictures, audio or video clips, e-books, poetry, products, services, consultations etc., etc.
What are the main differences between a blog and a website then? You may ask.
Most websites are relatively permanent with only occasional updating. With blogs, you could post any new content almost on daily basis. Also, websites are usually less personal as far as their relationship with the visitors is concerned.
How do you start your first step to set up a blog? There are many host services providers you could join. Among the most popular are Blogger.com and LiveJournal.com. You could start with Blogger.com which many newbies find serving their needs just perfectly.
With Blogger.com, posting your web content is like a breezy walk in the park. Photographs of your produces etc, along with any text, could be uploaded to your blog right away with just a few clicks of your mouse.
Another facility you could use is Audioblogger that enables audio posting to your current blog site with any phone at any time from any place. It is not only effective but also easy and fun. You call a given number, record a post, then your blog is updated with an audioblogger icon and a link to your recorded audio. Your message in your own voice is instantly posted! The beautiful part of it all is the fact that this is totally free of charge!
Blogging has been used for some years as a platform for individuals to record chronological publication of comments and thoughts on the web. Now we know how one could go beyond this to capitalise the strength of blogging to enhance one’s Internet business.
This article is permitted for reprinting on condition that the content of the resource box below “About The Author” is left intact.