As more people come into the search engine optimization industry, more unqualified people are in the market making uneducated claims that they declare to be facts. The latest claim being made by a few people in the industry is that your competitors can knock your web site from Google’s search engine results pages by simply directing links to it (called “Google Bowling“). Fortunately, this is not true. Unfortunately, many people relying on the “professional” advice of the SEO firms making this ridiculous claim could be put in a bad situation because of it.
The information that they have tried to use to substantiate this claim is the word “almost” in one line in Google’s information for webmasters.
“There’s almost nothing a competitor can do to harm your ranking or have your site removed from our index.”
The fact of the matter is that the word “almost” does not make prove anything. To say that it proves the validity of the claim makes no more sense than saying it proves that wearing blue socks on Tuesday will hurt my competitors web site. In reality, SEO firms making claims like this are usually trying to create excuses for their own web site not ranking. Perhaps they should spend some of the time they’ve been using to create intricate fairy tales and spend it to get up to date on search engine optimization facts.