The Meta Description Tag
The Meta Description Tag is an HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in the Search Engine Results Pages (SERP), just below the Title Tag as a brief description of your page.
In the Search Engine Results Pages, after reading the Title of the page, a user goes through the description of the page and decides whether she/he wants to go to your site or not.
It is therefore important that your Meta Description Tag is nicely composed describing your page offering while enticing the user to click on your listing.
Syntax for Meta Description Tag is:
Meta name=”description” content=”Here you write description that covers the most important aspects of meta tags in relation to website optimization or SEO.”
Useful Tips for Writing Meta Description
Tag In case you have not provided any Meta Description Tag to your web page, the search engines try to make one for you, often using the first few words of your web page or a text selection where the keyword phrases searched by the users appear. If the Search Engine makes up a description by picking up text from your page, it is not necessary that the generated description would do justice to your web page.
The Meta Description Tag should be written in such a way that it interests the user, thus tempting her to click on the link to your site and visit your web page.
The Meta Description Tag needs to be kept brief yet informative. About 25-30 words description should do fine. Keywords and key phrases should be included in the Meta Description Tag, though care should be taken not to repeat them too often. Like the Title Tag, the Meta Description Tag should be different and customized for each page depending on the content theme of each page.